APA Edition Citation

Jain, J. N., & Singh, P. P. (2007). Modern advertising management: Principles and techniques. Regal Publications.

Chicago Edition Citation

Jain, J N., and P P. Singh. Modern Advertising Management: Principles and Techniques. New Delhi: Regal Publications, 2007.

MLA Edition Citation

Jain, J N., and P P. Singh. Modern Advertising Management: Principles and Techniques. Regal Publications, 2007.

Warning: These citations may not always be 100% accurate.