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Advertising communications and promotion management

Bibliographic Details
Main Author: Rossiter, John R
Other Authors: Percy, Larry
Format: Printed Book
Language:Undetermined
Published: MC Graw -hill series in Marketing
Edition:2nd ed.
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100 |a Rossiter, John R 
245 |a Advertising communications and promotion management 
250 |a 2nd ed. 
260 |b MC Graw -hill series in Marketing 
300 |a xvi, 640 
700 |a Percy, Larry 
942 |c BK 
999 |c 151085  |d 151085 
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