Rossiter, J. R., & Percy, L. Advertising communications and promotion management (2nd ed.). MC Graw -hill series in Marketing.
Chicago Edition CitationRossiter, John R., and Larry Percy. Advertising Communications and Promotion Management. 2nd ed. MC Graw -hill series in Marketing.
MLA Edition CitationRossiter, John R., and Larry Percy. Advertising Communications and Promotion Management. 2nd ed. MC Graw -hill series in Marketing.
Warning: These citations may not always be 100% accurate.