.Lodish, L. M. (1986). Advertising & promotion challenge: Vaguely right or precisely wrong. Oxford University Press.
Chicago-stil citat.Lodish, Leonard M. Advertising & Promotion Challenge: Vaguely Right or Precisely Wrong. New York: Oxford University Press, 1986.
MLA-referens.Lodish, Leonard M. Advertising & Promotion Challenge: Vaguely Right or Precisely Wrong. Oxford University Press, 1986.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.