Style de citation APA

Kinnear, T. C., & Taylor, J. R. (1979). Marketing research: An applied approach (3rd ed.). McGraw-Hill international editions.

Style de citation Chicago

Kinnear, Thomas C., et James R. Taylor. Marketing Research: An Applied Approach. 3rd ed. New York: McGraw-Hill international editions, 1979.

Style de citation MLA

Kinnear, Thomas C., et James R. Taylor. Marketing Research: An Applied Approach. 3rd ed. McGraw-Hill international editions, 1979.