APA Edition Citation

White, R. (1980). Advertising: What it is and how to do it (2nd ed.). Mcgraw Hill Book Company Limited.

Chicago Edition Citation

White, Roderick. Advertising: What It Is and How to Do It. 2nd ed. Maidenhead: Mcgraw Hill Book Company Limited, 1980.

MLA Edition Citation

White, Roderick. Advertising: What It Is and How to Do It. 2nd ed. Mcgraw Hill Book Company Limited, 1980.