Radha Krishna, G. ,. (2005). Consumer behaviour: Effective measurement tools. The ICFAI unversity press.
Chicago Edition CitationRadha Krishna, G ,ed. Consumer Behaviour: Effective Measurement Tools. Hyderabad: The ICFAI unversity press, 2005.
MLA Edition CitationRadha Krishna, G ,ed. Consumer Behaviour: Effective Measurement Tools. The ICFAI unversity press, 2005.
Warning: These citations may not always be 100% accurate.