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Marketing research: measurement and method: a text with cases
| Auteur principal: | |
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| Autres auteurs: | , |
| Format: | Printed Book |
| Langue: | Undetermined |
| Publié: |
New York
Macmillon publishing company
1993
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| Édition: | 6th ed. |
| Description matérielle: | xviii,863 |
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| ISBN: | 0024219320 |