APA Edition Citation

Broadbent, S. (1989). Advertising budget: The advertiser's guide to budget determination. McGraw-Hill Book Company.

Chicago Edition Citation

Broadbent, Simon. Advertising Budget: The Advertiser's Guide to Budget Determination. London: McGraw-Hill Book Company, 1989.

MLA Edition Citation

Broadbent, Simon. Advertising Budget: The Advertiser's Guide to Budget Determination. McGraw-Hill Book Company, 1989.

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