APA Edition Citation

Tapp, A. (1998). Principles of direct & database marketing. Financial times pitman publishing.

Chicago Edition Citation

Tapp, Alan. Principles of Direct & Database Marketing. London: Financial times pitman publishing, 1998.

MLA Edition Citation

Tapp, Alan. Principles of Direct & Database Marketing. Financial times pitman publishing, 1998.

Warning: These citations may not always be 100% accurate.