APA Edition Citation

Northcote Parkinson, C., Rustomji, M. K., & Vieira, W. E. (1993). Marketing: Key to business success today. IBH Publishers Pvt Ltd.

Chicago Edition Citation

Northcote Parkinson, C., M K. Rustomji, and Walter E. Vieira. Marketing: Key to Business Success Today. Bombay: IBH Publishers Pvt Ltd, 1993.

MLA Edition Citation

Northcote Parkinson, C., et al. Marketing: Key to Business Success Today. IBH Publishers Pvt Ltd, 1993.