APA Edition Citation

Czinkota, M. R., & Kotabe, M. (1998). Marketing Management. Cengage Learning.

Chicago Edition Citation

Czinkota, Michael R., and Masaaki Kotabe. Marketing Management. New Delhi: Cengage Learning, 1998.

MLA Edition Citation

Czinkota, Michael R., and Masaaki Kotabe. Marketing Management. Cengage Learning, 1998.

Warning: These citations may not always be 100% accurate.