Kumar ,V, & Reinartz,Werner J. (1999). Customer Relationship Management: A databased approach. John Wiley & Sons.
Παραπομπή Chicago StyleKumar ,V, και Reinartz,Werner J. Customer Relationship Management: A Databased Approach. New Delhi: John Wiley & Sons, 1999.
Παραπομπή MLAKumar ,V, και Reinartz,Werner J. Customer Relationship Management: A Databased Approach. John Wiley & Sons, 1999.
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