Pongiannan,K. (2012). Advertising and brand building: Principles and case studies. New Century publications.
Chicago Edition CitationPongiannan,K. Advertising and Brand Building: Principles and Case Studies. New Delhi: New Century publications, 2012.
Cita MLAPongiannan,K. Advertising and Brand Building: Principles and Case Studies. New Century publications, 2012.
Atenció: Aquestes cites poden no estar 100% correctes.