Pongiannan,K. (2012). Advertising and brand building: Principles and case studies. New Century publications.
Chicago-stil citatPongiannan,K. Advertising and Brand Building: Principles and Case Studies. New Delhi: New Century publications, 2012.
MLA-referensPongiannan,K. Advertising and Brand Building: Principles and Case Studies. New Century publications, 2012.
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