APA Edition Citation

Pongiannan,K. (2012). Advertising and brand building: Principles and case studies. New Century publications.

Chicago Edition Citation

Pongiannan,K. Advertising and Brand Building: Principles and Case Studies. New Delhi: New Century publications, 2012.

MLA Edition Citation

Pongiannan,K. Advertising and Brand Building: Principles and Case Studies. New Century publications, 2012.

Warning: These citations may not always be 100% accurate.