Integrated advertising promotion and marketing communications

類似資料

• Advertising and promotion :an integrated marketing communications perspective/
  著者:: Belch, George E.
  出版事項: (2013)
• Integrated Marketing Communication in Advertising and Promotion
  著者:: Terence A Shimp
  出版事項: (2012)
• Integrated advertising,promotion and marketing communications
  著者:: Clow,Kenneth E., 等
  出版事項: (2014)
• Advertising and integrated brand promotion
  著者:: O'Guinn, Thomas C...[et al.]
  出版事項: (2007)
• Advertising and promotion : an integrated marketing communications perspective /
  著者:: Belch, George E.
  出版事項: (2012)