APA Edition Citation

Baack, D., & Clow, K. E. (2007). Integrated advertising promotion and marketing communications (3.). Pearson.

Chicago Edition Citation

Baack, Donald, and Kenneth E. Clow. Integrated Advertising Promotion and Marketing Communications. 3. Delhi: Pearson, 2007.

MLA Edition Citation

Baack, Donald, and Kenneth E. Clow. Integrated Advertising Promotion and Marketing Communications. 3. Pearson, 2007.

Warning: These citations may not always be 100% accurate.