Kotler,Philip, Kartajaya,Hermawan, & Setiawan,Iwan. (2010). Marketing 3.0 from products to customers to the human spirit. Wiley.
Chicago Edition CitationKotler,Philip, Kartajaya,Hermawan, and Setiawan,Iwan. Marketing 3.0 from Products to Customers to the Human Spirit. New Delhi: Wiley, 2010.
MLA Edition CitationKotler,Philip, et al. Marketing 3.0 from Products to Customers to the Human Spirit. Wiley, 2010.
Warning: These citations may not always be 100% accurate.