APA Edition Citation

Gillett, P. L., Hise, R. T., & Ryans, J. K. (1979). Basic marketing: Concepts and decisions. Winthrop Publishers.

Chicago Edition Citation

Gillett, P L., R T. Hise, and J K. Ryans. Basic Marketing: Concepts and Decisions. Cambridge: Winthrop Publishers, 1979.

MLA Edition Citation

Gillett, P L., et al. Basic Marketing: Concepts and Decisions. Winthrop Publishers, 1979.