Mehta, S. C. (1974). Indian consumers: Studies and cases for marketing decisions. Tata Mcgraw hill publishing company Ltd.
Chicago Edition CitationMehta, Subhash C. Indian Consumers: Studies and Cases for Marketing Decisions. New Delhi: Tata Mcgraw hill publishing company Ltd, 1974.
MLA Edition CitationMehta, Subhash C. Indian Consumers: Studies and Cases for Marketing Decisions. Tata Mcgraw hill publishing company Ltd, 1974.
Warning: These citations may not always be 100% accurate.