Stanton, W. J. (1981). Fundamentals of marketing (6.). Mc graw Hill.
Chicago Edition CitationStanton, W J. Fundamentals of Marketing. 6. London: Mc graw Hill, 1981.
MLA Edition CitationStanton, W J. Fundamentals of Marketing. 6. Mc graw Hill, 1981.
Warning: These citations may not always be 100% accurate.