Marketing management : analysis, planning, aqnd control

Míreanna Comhchosúla

• Basic marketing : a managerial approach
  le: Meearthy, Jerome
  Foilsithe: (1989)
• Marketing management
  le: Kotler, Philip
• Global marketing and advertising : understanding cultural paradoxes /
  le: Mooij, Marieke K. de
  Foilsithe: (2010)
• Promotion management and marketing communication
  le: Shimp, Terence.A
  Foilsithe: (1986)
• Advertising and sales promotion an Indian perspective
  le: Padmanabhan,V.S
  Foilsithe: (2011)