Kotler, P. (1981). Marketing management: Analysis, planning, aqnd control (4.). Prentice-hall of India Pvt Ltd.
Chicago Edition CitationKotler, P. Marketing Management: Analysis, Planning, Aqnd Control. 4. New Delhi: Prentice-hall of India Pvt Ltd, 1981.
MLA Edition CitationKotler, P. Marketing Management: Analysis, Planning, Aqnd Control. 4. Prentice-hall of India Pvt Ltd, 1981.
Warning: These citations may not always be 100% accurate.