Kotler, P. (1983). Principles of marketing (2.). Prentice-hall of India Pvt Ltd.
Chicago Edition CitationKotler, P. Principles of Marketing. 2. New Delhi: Prentice-hall of India Pvt Ltd, 1983.
MLA Edition CitationKotler, P. Principles of Marketing. 2. Prentice-hall of India Pvt Ltd, 1983.
Warning: These citations may not always be 100% accurate.