APA Edition Citation

Kotler, P. (1978). Marketing management: Analysis, planning and control (3.). Prentice-hall of India Pvt Ltd.

Chicago Edition Citation

Kotler, P. Marketing Management: Analysis, Planning and Control. 3. New Delhi: Prentice-hall of India Pvt Ltd, 1978.

MLA Edition Citation

Kotler, P. Marketing Management: Analysis, Planning and Control. 3. Prentice-hall of India Pvt Ltd, 1978.

Warning: These citations may not always be 100% accurate.