APA Edition Citation

Dalrymple, D. J., & Parsons, L. J. (1983). Marketing management: Strategy and cases (3.). John Wiley and Sons.

Chicago Edition Citation

Dalrymple, D J., and L J. Parsons. Marketing Management: Strategy and Cases. 3. New York: John Wiley and Sons, 1983.

MLA Edition Citation

Dalrymple, D J., and L J. Parsons. Marketing Management: Strategy and Cases. 3. John Wiley and Sons, 1983.