A study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala

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Detalles Bibliográficos
Autor principal: Abdul, Majeed C
Formato: Electronic Thesis
Lenguaje:English
Materias:
Commerce
Commerce||Consumer behaviour||Consumer goods||Sales promotion
Consumer behaviour
Consumer goods
Sales promotion
Acceso en línea:http://hdl.handle.net/10603/21347
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Study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala /
por Abdul Majeed, C.
Publicado 2007
Ph.D Thesis
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