A study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala

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Détails bibliographiques
Auteur principal: Abdul, Majeed C
Format: Electronic Thesis
Langue:English
Sujets:
Commerce
Commerce||Consumer behaviour||Consumer goods||Sales promotion
Consumer behaviour
Consumer goods
Sales promotion
Accès en ligne:http://hdl.handle.net/10603/21347

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