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A study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala

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Dades bibliogràfiques
Autor principal:	Abdul, Majeed C
Format:	Electronic Thesis
Idioma:	English
Matèries:	Commerce Commerce\|\|Consumer behaviour\|\|Consumer goods\|\|Sales promotion Consumer behaviour Consumer goods Sales promotion
Accés en línia:	http://hdl.handle.net/10603/21347

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