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19994 |
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190202t ii ||||fom||| 00| 0 eng d |
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|a Abdul, Majeed C
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|a A study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala
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|a xxxii,395p.
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|a Thesis (Ph. D.) -- Department of Commerce and Management Studies, University of Calicut,
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|a Includes bibliographical references (p.382-395) and abstract.
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|a English
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|a Commerce
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|a Commerce
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|a Commerce||Consumer behaviour||Consumer goods||Sales promotion
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|a Consumer behaviour
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|a Consumer goods
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|a Sales promotion
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|a Muraleedharan, K P
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|u http://hdl.handle.net/10603/21347
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|a ON
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|y ETD
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|c etd19994
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