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A study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala
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| 格式: | Electronic Thesis |
| 語言: | English |
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| 在線閱讀: | http://hdl.handle.net/10603/21347 |
| 實物描述: | xxxii,395p. |
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| 參考書目: | Includes bibliographical references (p.382-395) and abstract. |