A study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala

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Detaylı Bibliyografya
Yazar: Abdul, Majeed C
Materyal Türü: Electronic Thesis
Dil:English
Konular:
Commerce
Commerce||Consumer behaviour||Consumer goods||Sales promotion
Consumer behaviour
Consumer goods
Sales promotion
Online Erişim:http://hdl.handle.net/10603/21347
Diğer Bilgiler
Fiziksel Özellikler:xxxii,395p.
Bibliyografya:Includes bibliographical references (p.382-395) and abstract.

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