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A study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala
| 第一著者: | |
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| フォーマット: | Electronic Thesis |
| 言語: | English |
| 主題: | |
| オンライン･アクセス: | http://hdl.handle.net/10603/21347 |
| 物理的記述: | xxxii,395p. |
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| 書誌: | Includes bibliographical references (p.382-395) and abstract. |