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A study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala
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| Formato: | Electronic Thesis |
| Idioma: | English |
| Subjects: | |
| Acceso en liña: | http://hdl.handle.net/10603/21347 |
| Descrición Física: | xxxii,395p. |
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| Bibliografía: | Includes bibliographical references (p.382-395) and abstract. |