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A study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala
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| Format: | Electronic Thesis |
| Idioma: | English |
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| Accés en línia: | http://hdl.handle.net/10603/21347 |
| Descripció física: | xxxii,395p. |
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| Bibliografia: | Includes bibliographical references (p.382-395) and abstract. |