A study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala

Bibliographic Details
Main Author:	Abdul, Majeed C
Format:	Electronic Thesis
Language:	English
Subjects:	Commerce Commerce\|\|Consumer behaviour\|\|Consumer goods\|\|Sales promotion Consumer behaviour Consumer goods Sales promotion
Online Access:	http://hdl.handle.net/10603/21347

Description
Physical Description:	xxxii,395p.
Bibliography:	Includes bibliographical references (p.382-395) and abstract.

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