A study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala

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Bibliografski detalji
Glavni autor: Abdul, Majeed C
Format: Electronic Thesis
Jezik:English
Teme:
Commerce
Commerce||Consumer behaviour||Consumer goods||Sales promotion
Consumer behaviour
Consumer goods
Sales promotion
Online pristup:http://hdl.handle.net/10603/21347
Opis
Opis:xxxii,395p.
Bibliografija:Includes bibliographical references (p.382-395) and abstract.

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