Celebrity Endorsement and Consumer Buying Behaviour in Kerala An Empirical Analysis

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Detalhes bibliográficos
Autor principal: Abdussalam P. K
Formato: Electronic Thesis
Idioma:English
Assuntos:
Celebrity Endorsement
Celebrity Endorsement||Consumer Buying Behaviour||Kerala
Consumer Buying Behaviour
Kerala
xiii, 316p
Acesso em linha:http://hdl.handle.net/10603/193787

Internet

http://hdl.handle.net/10603/193787

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