Celebrity Endorsement and Consumer Buying Behaviour in Kerala An Empirical Analysis

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Dettagli Bibliografici
Autore principale: Abdussalam P. K
Natura: Electronic Thesis
Lingua:English
Soggetti:
Celebrity Endorsement
Celebrity Endorsement||Consumer Buying Behaviour||Kerala
Consumer Buying Behaviour
Kerala
xiii, 316p
Accesso online:http://hdl.handle.net/10603/193787

Accesso online

http://hdl.handle.net/10603/193787

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