Celebrity Endorsement and Consumer Buying Behaviour in Kerala An Empirical Analysis

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Bibliografski detalji
Glavni autor: Abdussalam P. K
Format: Electronic Thesis
Jezik:English
Teme:
Celebrity Endorsement
Celebrity Endorsement||Consumer Buying Behaviour||Kerala
Consumer Buying Behaviour
Kerala
xiii, 316p
Online pristup:http://hdl.handle.net/10603/193787

Internet

http://hdl.handle.net/10603/193787

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