Celebrity Endorsement and Consumer Buying Behaviour in Kerala An Empirical Analysis

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Manylion Llyfryddiaeth
Prif Awdur: Abdussalam P. K
Fformat: Electronic Thesis
Iaith:English
Pynciau:
Celebrity Endorsement
Celebrity Endorsement||Consumer Buying Behaviour||Kerala
Consumer Buying Behaviour
Kerala
xiii, 316p
Mynediad Ar-lein:http://hdl.handle.net/10603/193787

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http://hdl.handle.net/10603/193787

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