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Celebrity Endorsement and Consumer Buying Behaviour in Kerala An Empirical Analysis

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Dades bibliogràfiques
Autor principal:	Abdussalam P. K
Format:	Electronic Thesis
Idioma:	English
Matèries:	Celebrity Endorsement Celebrity Endorsement\|\|Consumer Buying Behaviour\|\|Kerala Consumer Buying Behaviour Kerala xiii, 316p
Accés en línia:	http://hdl.handle.net/10603/193787

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