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00697nam a2200205Ia 4500 |
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195781 |
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190202t ii ||||fom||| 00| 0 eng d |
| 100 |
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|a Abdussalam P. K
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| 245 |
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|a Celebrity Endorsement and Consumer Buying Behaviour in Kerala An Empirical Analysis
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| 502 |
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|a Thesis (Ph. D.) -- Department of Commerce and Management Studies, University of Calicut,
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| 546 |
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|a English
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| 653 |
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|a Celebrity Endorsement
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| 653 |
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|a Celebrity Endorsement||Consumer Buying Behaviour||Kerala
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| 653 |
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|a Consumer Buying Behaviour
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| 653 |
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|a Kerala
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| 653 |
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|a xiii, 316p
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| 796 |
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|a Johnson B.
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| 856 |
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|u http://hdl.handle.net/10603/193787
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| 952 |
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|a ON
|c ETD
|y ETD
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| 999 |
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|c etd195781
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