Consumer Perception About Promotional Strategies Adopted by Marketers A Study with Reference to Fast Moving Consumer Goods in Kerala

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Détails bibliographiques
Auteur principal: Krishna Kumar K M
Format: Electronic Thesis
Langue:English
Sujets:
Consumer goods
Consumer goods||Marketing
Marketing
Accès en ligne:http://hdl.handle.net/10603/20113
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Consumer perception about promotional strategies adopted by marketers: a study with reference to fast moving consumer goods in Kerala /
par Krishna Kumar, K M
Publié 2006
Ph.D Thesis
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