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00648nam a2200181Ia 4500 |
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18746 |
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190202t ii ||||fom||| 00| 0 eng d |
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|a Krishna Kumar K M
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| 245 |
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|a Consumer Perception About Promotional Strategies Adopted by Marketers A Study with Reference to Fast Moving Consumer Goods in Kerala
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|a Thesis (Ph. D.) -- Department of Commerce and Management Studies, University of Calicut,
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| 546 |
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|a English
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| 653 |
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|a Consumer goods
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| 653 |
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|a Consumer goods||Marketing
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| 653 |
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|a Marketing
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| 796 |
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|a Muraleedharan, K P
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| 856 |
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|u http://hdl.handle.net/10603/20113
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| 952 |
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|a ON
|c ETD
|y ETD
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| 999 |
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|c etd18746
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