A STUDY ON THE RELATIONSHIP MARKETING ORIENTATION OF COMMERCIAL BANKS IN KERALA

other_versions_link
Dades bibliogràfiques
Autor principal: RAMYA KRISHNAN M.
Format: Electronic Thesis
Idioma:English
Matèries:
commercial banks
commercial banks||customer loyalty||customer satisfaction||relationship marketing in banks||relationship marketing orientation||relationship quality||switching behavior of bank customers
customer loyalty
customer satisfaction
relationship marketing in banks
relationship marketing orientation
Accés en línia:http://hdl.handle.net/10603/140026

Internet

http://hdl.handle.net/10603/140026

Ítems similars