A STUDY ON THE RELATIONSHIP MARKETING ORIENTATION OF COMMERCIAL BANKS IN KERALA

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Detalhes bibliográficos
Autor principal: RAMYA KRISHNAN M.
Formato: Electronic Thesis
Idioma:English
Assuntos:
commercial banks
commercial banks||customer loyalty||customer satisfaction||relationship marketing in banks||relationship marketing orientation||relationship quality||switching behavior of bank customers
customer loyalty
customer satisfaction
relationship marketing in banks
relationship marketing orientation
Acesso em linha:http://hdl.handle.net/10603/140026
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A study on the relationship marketing orientation of commercial banks in Kerala /
por Ramya Krishnan, M
Publicado em 2015
Ph.D Thesis
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