A STUDY ON THE RELATIONSHIP MARKETING ORIENTATION OF COMMERCIAL BANKS IN KERALA

other_versions_link
Détails bibliographiques
Auteur principal: RAMYA KRISHNAN M.
Format: Electronic Thesis
Langue:English
Sujets:
commercial banks
commercial banks||customer loyalty||customer satisfaction||relationship marketing in banks||relationship marketing orientation||relationship quality||switching behavior of bank customers
customer loyalty
customer satisfaction
relationship marketing in banks
relationship marketing orientation
Accès en ligne:http://hdl.handle.net/10603/140026
Search Result 1
A study on the relationship marketing orientation of commercial banks in Kerala /
par Ramya Krishnan, M
Publié 2015
Ph.D Thesis
other_versions_search_link

Documents similaires