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A STUDY ON THE RELATIONSHIP MARKETING ORIENTATION OF COMMERCIAL BANKS IN KERALA

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Dettagli Bibliografici
Autore principale:	RAMYA KRISHNAN M.
Natura:	Electronic Thesis
Lingua:	English
Soggetti:	commercial banks commercial banks\|\|customer loyalty\|\|customer satisfaction\|\|relationship marketing in banks\|\|relationship marketing orientation\|\|relationship quality\|\|switching behavior of bank customers customer loyalty customer satisfaction relationship marketing in banks relationship marketing orientation
Accesso online:	http://hdl.handle.net/10603/140026

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