A STUDY ON THE RELATIONSHIP MARKETING ORIENTATION OF COMMERCIAL BANKS IN KERALA

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Bibliographic Details
Main Author: RAMYA KRISHNAN M.
Format: Electronic Thesis
Language:English
Subjects:
commercial banks
commercial banks||customer loyalty||customer satisfaction||relationship marketing in banks||relationship marketing orientation||relationship quality||switching behavior of bank customers
customer loyalty
customer satisfaction
relationship marketing in banks
relationship marketing orientation
Online Access:http://hdl.handle.net/10603/140026

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