A STUDY ON THE RELATIONSHIP MARKETING ORIENTATION OF COMMERCIAL BANKS IN KERALA

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Bibliographic Details
Main Author: RAMYA KRISHNAN M.
Format: Electronic Thesis
Language:English
Subjects:
commercial banks
commercial banks||customer loyalty||customer satisfaction||relationship marketing in banks||relationship marketing orientation||relationship quality||switching behavior of bank customers
customer loyalty
customer satisfaction
relationship marketing in banks
relationship marketing orientation
Online Access:http://hdl.handle.net/10603/140026
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100 |a RAMYA KRISHNAN M. 
245 2 |a A STUDY ON THE RELATIONSHIP MARKETING ORIENTATION OF COMMERCIAL BANKS IN KERALA 
502 |a Thesis (Ph. D.) -- Department of Commerce and Management Studies, University of Calicut, 
546 |a English 
653 |a commercial banks 
653 |a commercial banks||customer loyalty||customer satisfaction||relationship marketing in banks||relationship marketing orientation||relationship quality||switching behavior of bank customers 
653 |a customer loyalty 
653 |a customer satisfaction 
653 |a relationship marketing in banks 
653 |a relationship marketing orientation 
796 |a M. A. JOSEPH 
856 |u http://hdl.handle.net/10603/140026 
952 |a ON  |c ETD  |y ETD 
999 |c etd141800 

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