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190202t ii ||||fom||| 00| 0 eng d |
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|a Sushanth P J
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|a The influence of media on consumer behaviour: an examination of the role of newspaper, cinema, theatre, television and internet
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|a 252p.
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|a Thesis (Ph. D.) -- Department of Economics, University of Calicut, 2010.
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| 504 |
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|a References p. 237-252, Appendix & Synopsis included
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| 546 |
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|a English
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| 653 |
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|a Economics
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|a Consumer behaviour
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| 653 |
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|a Consumer behaviour||Media | Economics
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| 653 |
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|a Economics
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| 653 |
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|a Media
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|a D. Prabhakaran Nair
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|u http://hdl.handle.net/10603/13009
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|a ON
|c ETD
|y ETD
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| 999 |
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|c etd11604
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